The concept for this year’s official poster was ‘film in itself’, designed with such motifs as clapperboard slate and celluloid film, the two essential elements found on any film set. Each letter of the festival’s title has been embedded in a frame to convey the sense of independence and continuity which are the characteristics of film frames. Furthermore, it symbolically expresses the value of filmmaking and the history of film as a media. In order to maximize the vintage atmosphere and to provide depth perception, crumpled effect has been added.
Based on the poster, a moving poster has been designed in addition to reflect the dynamics of the film media. The title and colors change at every clap of the slate, raising the anticipation for the film festival.