The official poster for the 17th edition of Asiana International Short Film Festival was designed based on production tools used in filmmaking such as camera and megaphone that are easily spotted on film sets. In order to visualize the multi-faceted aspect of cinema, the images of camera and megaphone have been coated with glossy textures, adding a fresh touch to otherwise familiar objects.
The distorted images created from this process reflect the unpredictable characteristic of various ‘relationships’ dealt in cinema.
Furthermore, the bold typography standing out in front symbolically represents the status of the festival celebrating its 17th edition this year. Along with the images in the poster, it clearly proposes the direction to which the festival will head-on.